I give you Señor Sour, the luchador crusader who encourages kids to overcome the candy's crazy sourness and become champions of Juicy Drop.
Señor Sour helped expand the brand's presence across TV, social, and digital, as well as through an online game and WWE partnership.
And yeah, we got to keep the luchador suit.
"Defeat the sour beast with your lion strength!"
My partner and I concepted/shot/edited these videos for FB/IG.