THIS IS HOW WE #ROCKTHATROCK
Ring Pops are big and bold and fun and attention-getting. So we partnered with the band R5 to encourage kids to be just that.brea
Ring Pop kicked off this year-long campaign with a social promotion, prompting kids to share their photos rocking Ring Pops for the chance to be featured in R5's new music video.
THE CALL TO ACTION
GETTING USER-GENERATED CONTENT
THE MUSIC VIDEO & LIVE PREMIERE
WHAT HAPPENED NEXT
- The music video, now at 1MM+ views, was the most viewed content on the brand’s website/YouTube page (by over 150%).
- Ring Pop Twitter followers grew by 34% in 2 days.
- Campaign garnered 34MM social/press impressions.
- Kids lost their minds over it.