THIS IS HOW WE #ROCKTHATROCK

Ring Pops are big and bold and fun and attention-getting. So we partnered with the band R5 to encourage kids to be just that.brea

Ring Pop kicked off this year-long campaign with a social promotion, prompting kids to share their photos rocking Ring Pops for the chance to be featured in R5's new music video.

THE CALL TO ACTION

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GETTING USER-GENERATED CONTENT

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THE MUSIC VIDEO & LIVE PREMIERE

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WHAT HAPPENED NEXT

  • The music video, now at 1MM+ views, was the most viewed content on the brand’s website/YouTube page (by over 150%).
  • Ring Pop Twitter followers grew by 34% in 2 days.
  • Campaign garnered 34MM social/press impressions.
  • Kids lost their minds over it.