Elmer's: What If?!
People were going batsh*t for slime. But Elmer’s Glue, one of the main ingredients, was behind on owning the trend. So we sent over-the-top mystery box challenges to 40+ slime YouTubers, getting them to take slime to the extreme.
We got influencers to: fill a 600 gallon-swimming pool with slime, sumo wrestle in it, shred it with a wood chipper, mix it in a cement truck, stretch it with a weather balloon and even jump 140 feet to stretch it.
Me, personally…I would never. But good for them.