We’re just Applebee’s, the most popular date night restaurant, standing in front of Gen Z, asking them to makeout. Because, post-lockdown, Gen Z was struggling to get back out there.So what else do you do but give them lip glosses that’ll make their kisses taste like wings, drop a makeout jam appropriately called “Taste My Face,” and release a music video featuring all singles whom viewers could ask out?No? Just us? Okay.AWARDS:
CANNES LION – BRONZE / PR / Social Engagement & Influencer Marketing
One Show – Shortlist / Branded Entertainment / Music Videos
One Show – Shortlist / Social Media / Active Engagement + Call to Action
PRWEEK US AWARDS – SHORTLIST / BEST IN CREATIVE EXCELLENCE
PRWEEK US AWARDS – HONORABLE MENTION / BEST IN INTEGRATION
PRWEEK US AWARDS – HONORABLE MENTION / BEST CONSUMER LAUNCH
PRWEEK GLOBAL AWARDS – Shortlist/ BEST INFLUENCER MARKETING CAMPAIGN
PRESS:
THE TONIGHT SHOW STARRING JIMMY FALLON
THE DREW BARRYMORE SHOW
REAL TIME WITH BILL MAHER
THE TODAY SHOW
NBC’S “TOAST TO 2022!” SPECIAL FEATURE
ADAGE’S PICK OF THE DAY
CAMPAIGN US
NY POST
FAST COMPANY
THRILLIST
FOOD & WINE
ALLURE
ELITE DAILY
BUSTLE
THE DIE LINE & MORE.
“TASTE MY FACE” MUSIC VIDEO
Directed by Hannah Lux Davis
