2026 is the Year of the Fire Horse in the Chinese zodiac. There’s a saying that “success arrives with the horse.” So this Lunar New Year, New York Lottery wanted to invite New Yorkers to open their doors and welcome in success with the Year of the Horse Scratch-Off Game.
Inspired by the tradition of visiting loved ones during the holiday, the campaign used a more unexpected guest to show up at New Yorkers’ doors.
