People 55+ weren’t going for lung cancer screenings because of a social stigma: society made smokers feel like they “deserved” their fate because they chose to smoke. How do you remove that roadblock to get people screened?You relieve people's guilt by the pointing the finger at the true culprit behind their health risk: culture encouraging us all to smoke, decades ago.2022 London International Awards / Pharma & Medical / Film - Silver
2022 One Show Shortlist / Film
2022 One Show Shortlist / Craft - Art Direction
2022 One Show Shortlist / Production Design
2022 Fierce Pharma Marketing Awards / Pharma TV - Winner
2022 Fierce Pharma Marketing Awards / Innovation Challenge - Winner
FILM
Directed by Fredrik Bond
