Every parent knows how destructive a diaper blowout can be. So how do you get them to trust Huggies’ claim that their Little Snugglers diaper is practically blowout-proof? You put 18 freshly fed babies on almost $500k worth of furniture and clothing for one hour - wearing only Little Snugglers.
Eleven poops, zero blowouts and one hour livestream later, we proved to parents that they can feel confident with their Little Snugglers-wearing babies crawling over their own expensive sh*t at home.