In the depths of America’s emoji keyboard sits a meaningless blue dot. A blue dot that looks…exactly like a TUMS. We stole the 🔵 and gave it new meaning — “I need relief” — just in time for the most heartburn-inducing day of the year: the Super Bowl.CASE STUDY
We even sent advertisers coupons for relief during the game because having millions of people judge your ad can be pretty damn stressful. 
